Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can result in higher accuracy and more trustworthy information
Pixel tracking makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less likely to be affected by ad blockers or other safety procedures. This gives much more accurate data and an extra full picture of individual journeys throughout networks.
In addition, this type of monitoring permits organizations to track conversions outside of the website, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This versatility provides marketing professionals extra possession over the information they send, and makes it less complicated to comply with different data legislations. It's also a great deal less vulnerable to fraud, as it's more difficult for fraudulent actors to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to accumulate and improve information prior to sending it to third-party analytics/advertising systems. This boosts data efficiency and accuracy, which can help online marketers make even more educated advertising decisions.
Standard pixel monitoring depends on JavaScript tracking codes that are put in web site site visitors' web browsers. These tracking codes are frequently blocked by ad blockers, which can result in information collection disturbances and imprecise outcomes. Server-side monitoring makes it possible for organizations to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise enables businesses to track conversions that happen beyond the website, like telephone call and in-store purchases. This is necessary given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is much more dependable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to control data hauls before it reaches 3rd party endpoints, improving security and personal privacy. This is specifically crucial as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your web site.
Additionally, server-side tracking allows you to capture customer data directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that happens on the site's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the extent of data administration and gives organizations a lot more control over transmission, making it generally a lot more dependable. Because of this, it's much less prone to information obstacles caused by points like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to drip campaign automation your marketing and advertising tools on the web server. This permits you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.