Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce businesses are turning to server-side tracking as a method to boost their information collection processes. While it needs a lot more technical knowledge than normal GTM and might introduce additional expenses, it can cause better precision and more reputable information
Pixel monitoring uses a piece of code to sign up conversions on your internet site. It's easy to set up and much less prone to ad blockers.
1. A lot more exact data
The conventional approach of tracking conversions on a website, utilizing pixels, is having problem with transforming browser privacy plans. This suggests that the data being sent to Google Ads, Facebook Manager and various other systems is less accurate than it must be.
Server-side monitoring is an extra secure choice that assists to bypass these constraints, as it's loaded from your own domain and dealt with as first-party code, indicating it's much less most likely to be affected by ad blockers or other safety actions. This provides much more precise information and an extra full picture of user journeys across channels.
Furthermore, this sort of monitoring permits businesses to track conversions outside of the site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This adaptability gives online marketers much more ownership over the data they send, and makes it simpler to abide by different information legislations. It's likewise a great deal much less prone to fraudulence, as it's more difficult for deceitful stars to control the system by changing the postback link.
2. Much better control over information.
Server-side monitoring enables services to gather and enhance information prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and accuracy, which can help online marketers make more informed marketing decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in internet site site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disruptions and incorrect results. Server-side tracking enables organizations to bypass these constraints and give exact, constant data that is less susceptible to interference.
This sort of monitoring likewise enables businesses to track conversions that take place beyond the website, like telephone call and in-store purchases. This is essential because new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is a lot more trustworthy for companies seeking to adjust to these adjustments.
3. Less prone to fraudulence
Server-side monitoring allows businesses to manipulate data hauls prior to it reaches third party endpoints, boosting safety and privacy. This is especially vital as various browsers and systems significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just provide first-party cookie data and will certainly not enable pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and remain to track conversions that occurred outside of your internet site.
Furthermore, server-side tracking allows you to catch user information directly on your own web servers. This eliminates dependancy on third parties, which can be prone to violations and privacy offenses.
A server-side radar is a set of directions that tells your internet site's server what occasions to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a tiny piece of code on your page to collect information from users.
4. Less complicated to carry out
Server-side tracking is an information collection process that occurs on the website's very own server, bypassing internet browser constraints. This implies that data accumulated by the website/app is first sent to the web server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of data monitoring and gives companies more control over transmission, making it normally more reputable. Consequently, it's much less prone to information challenges triggered by points like a broken link omnichannel retail marketing tools or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would with pixels or a cookie, however this is then passed directly to your advertising and marketing tools on the web server. This permits you to have more precise information and assists make certain compliance with personal privacy regulations such as GDPR. Furthermore, it additionally avoids the monitoring limitations imposed by internet browsers and advertisement blockers.